If you’re reading this post to read about my story, sorry to disappoint you, you won’t exactly find it spelled out for you.
Actually, you won’t find anyones story by reading a pamphlet, viewing a page or reading a blog post titled “our story.” At least, not the whole story. Only half.
Johnny, founder of Johnny Cupcakes has a phenomenal story presented through Q&A, well worth the read. Yet, his story about dropping out of college to create Johnny Cupcakes is just half of the story. The other half is what you tell yourself his story is. So it goes with businesses and brands, if enough people tell themselves the same other half of the story, that’s when you have a successful brand or business.
It just so happens, for Johnny, enough people tell themselves the story that if they wear his shirts and get asked about them, they might feel as if they, not just Johnny, are inspired to chase their dreams.
That’s what branding and stories are all about isn’t it. It’s about how you make people feel.
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