Starting With Shirts

A startup in town started by handing out shirts with their logo and website on them to people who have never used the startup’s service.

A summer camp in my hometown started as a summer camp and got t-shirts the second year of camp.

The difference is critical to recognize. The former sought advocates without converting strangers into customers – a sort of blind advocacy, if you will.

The latter promoted inclusivity by providing a way for camp attendees to label themselves as part of a tribe that has gone through the same experience together.

Let’s not confuse handing out t-shirts, online badges, and bracelets with building a tribe.

 

Stay Positive & Tribes Connect On Experiences, Are You Offering That?