Keep Your Client (Squaders)

Back in the day, if you were sitting in a room with friends and you had to go to the bathroom, you would hold it. After all, if you got up, someone would take your spot!

Then an act of seat reservation was adopted. It was called “squaders.” Before getting up from your spot, whether it’s a log around the campfire or the one of few fancy chairs around the dinner table, you call “squaders!” and no one can take your spot while you are away.

Sitting with friends the other night, I got up and before walking forward, asked, “do we call squaders anymore?”

Of course we don’t. More people, specifically clients, are naturally mobile and resourceful. (If they are not, then maybe you don’t want them as a client.) We have to understand that the client can shop around, that they are okay not staying in their chair, that, sometimes, they go off and build their own chair.

Squaders is about attachment – and attachment is about vulnerability – and vulnerability is what the chair maker should feel, not the one sitting in it.

 

Stay Positive & Since We’re Talking About Chairs And Success

Garth E. Beyer