Obese people demand more chips.
What they need is almost the opposite. Obese people need to be taught how to be healthy. Obese people need to forget chips and cookies and soda and other “bad” foods. Obese people need to get out more, they need a bike, they need walking shoes.
Digging deeper though, I would say what they really need is hope and confidence and belonging. Meal plans sell hope, that’s why they are so popular. Personal trainers sell confidence, that’s why they are in demand. Sketchers GOwalk shoes sell belonging. Once you buy a pair, you notice everyone else who has a pair and you feel part of the tribe, that’s why they are so popular.
At face value, everyone seems to have a lot of needs. My nana always said that our wants are many, our needs are few. I guess I never realized how true that was until I dug a bit deeper.
Stay Positive & Sell What People Really Need
Garth E. Beyer
