Seeing this was bittersweet. Bravo for the beverage companies that have such an established brand that all they have to compete with is price. But what an unfair advantage over beverage companies looking to introduce new tastes, for the beverage companies having fun with their products, and for those beverage companies looking to build themselves up by donating a majority of their profits to a charity.
This is when not only beverage businesses, but we, as their consumers, need to understand what the definition of success in business is.
Do we want to buy into what is cheapest? Isn’t a cheap price a sign of a cheap product? Does the cheapness mean they care about the consumer less? By setting a low price, are they closing the market to what consumers might prefer?
We have to think wisely of what we consume because what we buy isn’t just a product, we buy into the idea, motivation, and feeling the business puts behind it.
I say this is also a bitter concept because when all we care about is price, we lose track of the real human interests that many other beverage companies sell.
Stay Positive & There’s Always More To What You Buy
Garth E. Beyer
