I played an odd game last night with family. The game Faces. Basically you try to associate a particular attribute “the flirt” with one of the seven faces. If you guess the same as the dealer, you both win.
I also watched Shark Tank (worth watching otherwise I wouldn’t mention it).
Combining the two made me think a few things.
1. If given the chance, people can read your face. They are constantly analyzing every feature to see if it fits the world view you’re trying to sell. No, the grumpy looking women is not going to be the flirt. No, the stock faced men trying to pitch a tie business based on the Netflix platform are not passionate about their product.
2. Most will get close to understanding the face of your brand, but the more you stand out, the more they will all agree on what the face represents. That’s when you can call your branding a success. Everyone looks at Apple and sees the same face. It took years and plenty of differentiation and risk to get there.
3. Sometimes it doesn’t matter if you’re pretty.
Stay Positive & But Some Makeup Never Hurt
Garth E. Beyer
