How To Guarantee Your Product Will Be A Hit

How To Guarantee Your Product Will Be A Hit

Inventor At Work / Product Hit Guarantee

In the old days (I’m referring to just a few years ago) we would create a project or service and then try to sell it. We would develop a product and try to convince people they had the problem our product was the solution for.

Now we have to create a remarkable product or service that solves an existing problem.

The first step in any marketing or creation plan (after seeking out an existing problem, of course) is to not just write why our product is the remarkable solution, but show that it is.

In the past we could stay in our dark rooms, write a book, give it to a publisher, and then rely on the publisher to market the book and hope it hits the NYT bestseller list.

In the past we could dream up an awesome product at our desks, contact manufacturers in China, have them build it, send it to us and then hope people would buy it.

Now the publisher doesn’t do the marketing. Now few go knocking on doors.

We can’t stay in our quiet dark room anymore.

Now books gets sold before their written. Now we have a preorder list of 1,200 before we build the product.

The way to guarantee your product will be a hit once it reaches the market is to guarantee your product will be a hit before you build it. You do that by building a tribe of believers, of backers, of supporters.

Instead of putting a book out there and hoping people bite, you can blog about the book before it’s written, create a network centered around the message of your book, then you get a book proposal based on the feedback and impact you already have. You are able to show it will be a bestseller.

Kickstarter works because people have a tribe of supporters that will pay to have them build their inventions because one of their perks is that they will get weekly updates, exclusive promos, and special thank-yous. Not to mention, they simply believe in the maker, the artist, (you?). But those artists have worked hard for their trust, not just hard on the product.

We’re no longer in an age when we can rely on others to sell what we create. Sure, create for the sake of creating, because it’s fun, because there’s no better opportunity we have in life. But if you are looking to make an income off your creation,  doesn’t it make sense to guarantee your product will be a hit before you create it?

 

Stay Positive & We Have The Tools, Now Use’m

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Breaking Down Your Startup To Get Fully Funded

The most successful Kickstarter projects are funded for between $1,000 and $9,999. If you have determined it will cost $25,000 to get your startup going, is it worth pitching something that only adds up to 10 percent of all successfully funded projects?

Perhaps it’s better to break you startup down into pieces that can fundamentally work alone and only require between $1,000 and $9,999 of investment per piece. Not only does it make it easier for you to get community funding (low investment on their part), it also allows you to make sure every leg, arm and torso of your startup works properly.

In addition, for the public it also plots out exactly what you offer. Instead of selling it as a package (you will once all parts are funded), you get to sell each individual part of your product or service. Now the public has become a part of the process. If they’ve invested in the leg of your startup, it is in their best interest to invest in the arm too.

If you can get angels to invest in the whole of your startup, fantastic. If you find it difficult, it might be better to dismember your startup and get support for each piece. In the long run, you find out quicker (and with less personal investment) what works and what doesn’t. You just may find out you need a bionic arm, not a flaccid organic one.

 

Stay Positive & There’s Always A Way To Get Funded

 

Chasing A Dream

While we are chasing our dreams, we can’t forget that there are people around us also chasing theirs. And you know what? You may be working on different projects, but you’re still in the same boat.

Tim Gallen is a friend of mine who is chasing his dream. Here is what he has to say about it. (Thank you, Tim, for writing this up.)

Stay Positive & Enjoy The Read… And The Chase

Garth E. Beyer

 

Enter Tim: 

They say a funny thing happens when you chase a dream.

They say the more real you try to make it, the more you try to birth an idea, make a dream come true, the more doubt gets in your face.

I didn’t NOT believe this, of course. I mean, I’ve been around the InterWebs, have heard through the digital grapevine whispers of such incidents. Times when people – excited, energetic, passionate people – pursued their dream but kept feeling uncertain: What if this doesn’t work? What if I fail? What if I’m not cut out for this?

But reading and hearing about something is completely different from feeling it firsthand.

I know this because I’m experiencing it right now.

For years, my brothers and I have had aspirations to tell stories using video. In other words, we’ve wanted to make movies.

This is a dream we’ve talked about ad nauseum. And for the longest time, that’s all it was: talk. Short bursts of excitable, dreamy-eyed chatter that gave way to the pressing obligations and reality of day-to-day life.

Until last year, when we finally reached a point of enough-is-enough. It was time to make a go of this dream of ours. We planned and plotted, recruited and recorded. It took us longer than we originally hoped and wanted, but we created a promotional video for a spoofy web series called Harbor Shores. It was an idea we’d had for a while and one we thought was perfect for launching our foray into visual storytelling.

I can’t speak for my brothers, but you’d think at this point, I’d be feeling the doubt creep up my spine. Well, honestly, I didn’t.

You see, we used this promo as part of a Kickstarter campaign to raise funds to produce our first season of our show. From the middle of March through the middle of April, my brothers and I – along with some amazing support from friends and family – blasted social media and talked up our project. We managed to raise enough to fund our project.

And, while ecstatic about chasing the dream, a tiny voice called from my subconscious: “Why are you wasting your time?”

Truthfully, I may not have heard it the first few times. But you gotta hand it to forms of resistance – fear, doubt, anxiety, et al. – they’re nothing if not persistent. They gnaw away at you like a dog chewing a bone. They wear you down, tire you out. Persistent.

My brothers and I are knee-deep into our dream: putting together our Kickstarter rewards, securing locations, and filling the final remaining roles in the cast. We begin filming later this month.

And ever-present, I hear that voice whisper inside: “You’re a fake! Why waste your time with this? You’re going to fail!”

In my weaker moments, I wish I could somehow eliminate it completely. But I know all too well how resistance never goes away.

Knowing I will never completely be free of the fear and doubt, I choose to use them as a signpost. When I hear that whisper of doubt, when I sense the prickle of fear climb up my spine, I know I’m on the right track, chasing a dream.

Announcement: Getting It Out There

November 6th is going to be a big day. Not only because it will be my birthday, but because I will be releasing something special. Free of course.

I will also be giving the chance for you all to get rewards such as me being your child’s penpal, adopting one of your artistic creations into my my surprise, a chance to hire a journalist for less than the normal professional rate (that journalist being me), and my personal favorite: a certificate to my soul.

Lastly, I am still looking for housing accommodations for my trip to NYC over the holidays. I can be out of your hair each day off making a ruckus, or I can be just as happy celebrating a day with you in whatever way that may be. If you are willing or know anyone that is willing to house a fun person trying to make something remarkable in the world, email me at thegarthbox@gmail.com

Three Things You Can Always Give

I’m currently working on my Kickstarter project, but more on the specific project later. What I want to point out is that I don’t have many “material” things to give. Most people often don’t. So I am discovering that there are three ways that you can always give.

The first is time. It matters not that if it’s a little or a lot. What matters is that time is always there, and it’s extremely dynamic. You can play with time in a little way by waiting an extra five minutes before you leave or as complicated as working your entire schedule around to fit in some 1 on 1 time with your spouse. No matter what you need time for, you can work it out.

The second is attention and I mean this in the most general form. You can give your own attention to a matter, you can bring something to their attention or you can help someone create something that draws attention. It may feel that it costs money to get attention, but it is always free to give it.

The third is passion. It requires such little effort because your passion is your effort. Your passion is the most powerful thing you can give and transmit through another person and it is the total game changer in any relationship.

All three of which you can look forward to getting your hands on when my Kickstarter is released because you deserve the best, most value and something that I can always give.

 

Stay Positive & Boycott White Elephant (Try And Give These Things Away!)

Garth E. Beyer