After someone makes a transaction, makes their purchase, opens the book, follows through with your call to action, it’s all tweaking at that point for you.
If you see most people don’t read blog posts longer than 2,000 words, that’s easy to tweak. If few people opened up your press release, the title is easy to tweak. If no one is sharing your YouTube video, making the share button more visible is easy to tweak.
The place analysis is most important is in the conversations leading up to the transaction. How did they get to your blog in the first place? How is their email on your list to begin with? Why would people want to share the video anyway?
No transaction is as simple as “this for that” anymore. There are conversations going on before every transaction. Conversations customers have with themselves. Conversations they have with you. Conversations they have with their friends.
Maybe the focus needs to be less on tweaking and more on reaching the right people to begin with.
If you don’t analyze the conversations before a transaction, you’ll be at the mercy of always tweaking, always making adjustments.
Stay Positive & Hard To Move In The Right Direction When You’re Moving In All Directions
Photo credit to my awesome friend Krista Ledbetter
