PR Tips

A Few Words About PR By Rick Murray, President Of Edelman (Chicago)

Garth Beyer

Murray

“The majority of problems arise when there is a gap between expectation [from the client] and what’s being delivered.”

Murray surprised me when he went on to state that it is always the PR agencies fault. He took responsibility. He understands that a clients expectation isn’t wrong because the client is wrong, it’s wrong because the PR professional didn’t communicate properly to shift the clients expectations. OR, which Murray was more-so pointing out, the client’s expectation is accurate and the PR professionals are working on their own agenda’s with their own expectations.

Murray pointed out that it is bad relationships that can turn into strong strategies. When a PR agency isn’t pleasing their client, isn’t fulfilling their expectations, they have a challenge now, to grow, to adapt, to understand.

Murray ended with saying that accepting your failures and working past them, to close the gap between expectation and what’s being delivered, is the most difficult act that PR professionals get in. However, he knows that it can always result in something positive. “Don’t take it for granted,” he says.

Keynote by Rick Murray

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Tips From PR Professionals At Edelman (Chicago)

Garth Beyer

Don’t be afraid to stalk. (Find out who you can connect with in the agency you wish to join. Be where they are.)

Stay on trends. (This costs time and money, yea, but it’s always worth it.)

Schedule frequent events to be on. (Get used to always be focused, paying attention to detail, connecting, working, there is no off button.)

Learn fiction writing

Learn client speak

Organize everything and get it all done early. (Projects get reviewed constantly, you must always be prepared to divulge your plan and progress.)

A Look At What Lauren Fuhrmann Has To Say About Investigative Journalism

Garth Beyer

Lauren

Laren Fuhrmann, public engagement director and reporter for the Wisconsin Center for Investigative Journalism had a few golden nuggets of advice for people looking into becoming investigative journalists.

“You have to have the desire to know the story behind the story. To be guided by your curiosity.”

“You have to show the impact the issue has on people. ”

If you have the time to background people. Do it. You better make the time to background people.

“Get to love awkward silences because they will be the ones to fill it.”

“You can teach yourself a lot of the stuff if you have the drive and the time to mess around with it.”

Tips On Journalism And PR By Kim Kaiser

Garth Beyer

Straight forward, her biggest suggestion was to get internships.

If this is the first post you’ve read of mine, you’ll quickly notice how often I remind everyone that nothing compares with first-hand experience when it comes to PR and journalism.

During those internships, don’t go in a suit, unless it’s armour because Kim mentioned multiple times that “You have to have tough skin.”

If you want to keep that internship, you better learn that Fact Checking isn’t just in the political realm.

To help understand b2b and consumer business: b2b you are connected all the time, it’s focused, one-on-one. Consumer to consumer has much more variety.

In your writing, it’s okay to repeat topics. There will always be new people coming in to read it for the first time and any veterans could likely use the reminder.

My personal favorite of the night: If you don’t give feedback, you wont be viewed as talented. Who ever criticizes your work, criticize their work as well.

Kim Kaiser is a business-to-business editor based in Milwaukee, Wis., She is the managing editor of Farm Equipment magazine and associate editor of Rural Lifestyle Dealer magazine, both published by Lessiter Publications. She has been working in business-to-business publishing for seven years. Prior to joining Lessiter Publications, Kim worked as a freelance writer and editor for various publications and digital properties.