What do cracked clay vases, my grandma, the sowing machine and specialization all have in common?
They are old, antique, and are either stuck up in the attic or in the grave.
You can no longer become “successful” by focusing on one area of life. Painters can’t become successful without knowing different construction and electric techniques. Teachers can’t become successful without knowing parenting and counseling strategies. Fitness trainers can’t become successful without knowing basic psychology lessons and communication skills. It simply can’t be done. Success can’t be reached on one path.
Every boss, every consumer – the entire world expects the very best of you, the very best in a variety of ways.
Well, you can see why there is some contradiction in being called a “Social Media Expert”. What is social media? How many branches of social media are there? Do you think it’s even possible that a person can be an expert in every one of those branches? If so, I wouldn’t want to be refereed to as a social media expert, I would prefer to be called a billionaire.
Sure, Peter Shankman makes a great statement on social media experts “being an expert in Social Media is like being an expert at taking the bread out of the refrigerator. You might be the best-bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.”
However, I think Shankman has it wrong. The goal is still to make an amazing sandwich, but Social Media experts not only take the bread out, but all the other ingredients, and put it together and try to make an amazing sandwich. The problem is that the sandwich always sucks because they can’t be the best at every process of sandwich making. I repeat, there is no such thing as a social media expert.
Sympathies to the original “Twitter Sandwich”
The point is, that we can all say we are experts and professionals in social media, but the truth is the only thing we can all say that we are is journalists. We can write about social media all we want, it simply makes us more of a journalist. This post just made me more of a journalist if I may say so.
Stay Positive and Spice Up Your Sandwich With Variety
Garth E. Beyer
