If you’re working to make people love your product or service, you’re likely interrupting their daily lives.
Better, I think, to make something people love and can integrate into their life. The best thing to hear is “I’ve always wanted this, I didn’t think anyone made it.”
That’s not to say you have to make something new, start a new business or find a new client. Quite the opposite.
If there is force, pressure, and stress to get people to love your product, then you’re not listening to them, not targeting the people who care. It’s a marketing problem, not a people problem.
Despite the excessive use of social media, it’s still difficult to listen and understand the customers worldview. Easier to get on with the traditional marketing practice of talking about ourselves and our product and our business instead of focusing on what’s in it for them.
There’s often no way to label a particular marketing practice or tactic as traditional and un-traditional, it’s more so a mindset of the marketer, an attitude of someone who cares.
Stay Positive & Do Something Worth Paying Attention For
