Treasure

If You Find Treasure

Garth Beyer

Some treasures were not meant to be found because, in finding them, we reveal secrets, we dig up answers to mysteries that have kept us enticed in literature, in common conversation , and in analogy. We take items that are rich in character and make them as organic as the bones that surround them – sort of contradicts the idea of what treasure is.

My suggestion: turn the treasure into something.

Finding treasure is just like stealing art, it’s not stealing if you mash it up with your own flare and the style of a thousand other artists to create something new, something equally as valuable and treasured.

 

Stay Positive & “X” Doesn’t Mark The Spot, You Do

Garth E. Beyer

This was an old post I wrote, finally publishing. Part of me feels like the idea needs to be credited to someone, but I don’t remember what inspired this post. To that person, sorry for not giving you credit. If this was all my own, self-high-five.

 

Getting Your Client To Take A New Angle

Garth Beyer
Maps: Making Exploration Even More Interesting

Maps exert a powerful pull on the public psyche. That same pull can be – and at times, must be – made with your client.

Just because you’re the professional does not mean that you don’t have to convince your client to follow through with your plan. Especially when your plan entails risk, trying something new, and exploring different angles.

The most effective way to persuade is to create a map, a picture journal, a story of exploration.

What we have seen since the original mapmakers is that maps create a sensation, a desire to explore. Maps lead to explorations which are then turned into stories. When you combine maps and stories you receive an overwhelming amount of support and investment to draw more maps and make more stories.

Maps are defined as a symbolic depiction highlighting relationships between elements of that space such as objects, regions, and themes. Can you see the simplicity of its connection to Public Relations?

You may think your client will go with your plan simply because it shows that treasure will be found if it is followed. In reality, they may already be finding treasure and with most clients you will discover that it isn’t so much about finding more treasure that is the problem.

The wonderful aspect of creating a map for your client is about making the map interesting. Anyone can find treasure, but it takes an expert Public Relations Specialist to design a map that is more invigorating than the profits to be made.

Turns out it’s a win-win situation.

The more enthusiasm a map creates, the greater the reward.