Great marketing comes from listening, analyzing and doing.
A business owner can riff about competitors and preach all the facts of her product…
But should she?
If a customer arrives in your store, do you yell about what makes you great or do you ask the customer to tell you more about why he is there?
You know the old practice of asking why again and again until you get to the source?
“Tell me more about…” is the same concept.
Rare is it that you ought to be the one telling them more.
Stay Positive & Let Your Product/Service Speak For You
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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