Let me correct myself real quick: Fine print isn’t dying, but companies, businesses, non-profits who use it are. Death by Fine Print.
Fine print is like the Overly Attached Girlfriend meme, except, it’s not funny.
Fine print is a safety net, a terrible but acceptable excuse, a scapegoat to those who are building an emailing list of people whose expectations they know they cannot fill.
Fine print is like making a promise with your fingers crossed. Void, but only you know it.
If there’s fine print to any contract, any agreement, any deal, then there is a clear case of soon-to-be trust issues on the consumers end. Likely showcasing that the business is built on profiting from one-time consumers instead of repetitive investing tribe members.
Through the industrial revolution fine print was acceptable, in some cases, honestly necessary due to the risk of using machines rather than people to create what the economy and America needed. Businesses were not built on connections other than the ones you had to your right and left on the assembly line.
That has changed, yet, somehow, fine print is being used (poorly used) in the post-materialistic, post-industrialistic, economy that was built on peer-to-peer connections, not commercialism. And here is where the problem lies. Not really the problem for you or I (unless you’re still using fine print), but for businesses who think they can save their integrity with a tiny clause.
They can’t. Not when trust, connection, and interaction is what makes them money.
Stay Positive & I’m A Millennial And Still See The Value Of A Handshake
Garth E. Beyer
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