The Price Of Your Value

Looking Down At Shoes On Ice

Most of the time, my rate is $130-$150 an hour. It doesn’t matter what I’m freelancing – if it’s writing, consulting, concepting or speaking.

I charge that much for two reasons:

  1. It enables me to make slightly more than whatever cost is associated with the task.
  2. It enables me to give more value than what my time is priced at.

While the first point is important for cash flow, what matters most is the second point.

At any given point, the person you’re working for may be asking themselves if you’re worth the money they’re paying you. And the best way you can determine their conclusion is to put yourself in their shoes.

Would you pay you for that hour of your time that you’re charging them?

If the answer is no, it’s time to either lower your rates or increase the value you bring.

A quick tangent: You can work with the buyer to determine how you can provide more value. It’s not about working harder or putting more hours in than what you’re charging for; it can be as simple as asking questions about what your client or customer finds valuable and about what can make their life easier. You can increase your value by adding to the relationship and by building trust. Yes, still build better things, but double the value of those by building connection, too.

Stay Positive & Time For A Price Increase Perhaps?

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Garth Beyer
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