It’s hard to maintain your brand voice.
When anyone does anything over and over again, they’re bound to get tired of it. That’s what brand voice is like.
While you may get tired of writing the same way over and over and curating similar responses on social media, your target isn’t tired of it. In fact, they either come back because of the same voice or you’re appealing to a new prospect with your natural brand voice.
Just because you’re more involved in your brand than your prospect, doesn’t mean you need to regularly change the voice to appeal to you. Quite the opposite.
Stay Positive & Change When The Prospect Asks, Not When You Feel Bored
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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