The Referral Gap

Referral Gap

It’s no doubt that the better you treat your employees, the better they treat your customers and the better your customers treat your business.

Be it starting from scratch or trying to convert your current employees into better employees – well, it’s a frustrating and often scary gap to cross, especially when the current batch is slightly less than competent.

Many owners will only give their employees one shot. An owner will spoil an employee, reward them abundantly, attempt to share their passion and motivate them, but at the first slip-up, the owner frantically abandons their mission.

But to cross that gap, one must cross it.

One must continue to show respect, share passion and incentivize far past a few fires. That continuous action is what creates your story, a story other passionate (and more competent) people are waiting to hear.

(Aside, you could also pull a Zappos and make an offer; an offer to bail, leave, quit the training if they are not into it. That’s one way to guarantee adapt employees.)

If you wish to work word-of-mouth marketing in your favor, there’s no question that you have to find a way to hire or develop the best employees. They will make or break you.

 

Stay Positive & It’s A Gap Worth Crossing

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Garth Beyer
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