Whether you’re looking to build a successful partnership or a profitable business, you won’t get there unless you understand your target.
It’s a balance of giving and receiving, of asking and answering, of caring and giving a reason for them to care about you. Sometimes you’ve got to be selfless, and sometimes you’ve got to seek what’s in it for you (especially when it comes to asking for feedback).
There are many ways to understand your target. You can guess what they want. You can read their purchase history. You can scan their “liked” pages on Facebook.
Or…or…
You can ask them what they want to be.
Once you know what a person wants to be, you can ruminate what will get them there, then sell (or give?) them that. Nothing strengthens a relationship B2C or B2B more than providing what is already desired rather than attempting to convince people they want something you made.
The other benefit of asking someone face-to-face is you skip all the research that gets you to the same conclusion. I suppose you could do the research of a large group of people, but is the masses what you’re really after?
Just as success happens moment by moment, so does business, only person to person to person.
Stay Positive & Treat Different People Differently (And Everyone Is Different)
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