My SO, before giving anything to me, likes to preface it with a lot of cautionary notes.
You may not like it, it’s something really small, I couldn’t decide between this or that and I got this and I hope it’s okay, and so on.
I catch myself doing the same when I’m delivering message strategies to clients or when I share great work.
I want to tell a client of mine that the message strategy could change, that it’s a movable strategy, one that’s guaranteed to change with new data.
What does that say about my confidence in the work?
We try last second to lower expectations, to share or shake off the responsibility, the ownership, and, in doing so, we forfeit the credit too.
Stay Positive & Stop Letting Yourself Off The Hook
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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