Many brands act as if their target is Linda. Interrupting them, saying what they want to say and only talking when it’s convenient for them.
Unfortunately it’s not just what we say, how we say it or how many times we can say something to the target.
What matters is we’re there when they are listening. We are there when they want us to be. We are there when they are present.
Stay Positive & When Are The Moments It’s Convenient For Your Target?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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