To make messaging that matters for your target, you have to go beyond understanding demographics into comprehending their psychographics.
Three lists that are worth making:
- What are the desires of your target?
- What are their frustrations?
- What types of personalities do they have?
Almost as important as who you are trying to change is who you’re willing to leave out.
What are their desires, frustrations and personalities?
Stay Positive & Write’em Out And Share Them With Me If You Want (thegarthbox@gmail.com)
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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