Most marketing can be categorized in one of two spaces.
It’s either hero marketing or it’s not.
It either puts the target, the consumer, the user in the spotlight or it puts the product or service.
It either shares the story of the target or it tells a story a brand wants consumers to hear.
The job of any marketer is to make the target feel like a hero. Because they are.
Stay Positive & I Ask Again, Who Is The Hero?
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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