Know When You Have

Garth Beyer

Every marketer, reporter and business person has a goal for those at the Pandorareceiving/purchasing end. Without a goal, it’s all just busy work. Yet, I see one big problem over and over again in their strategy to meet the goal: they don’t shut down their tactics to reach the goal once they reach it.

Pandora has a pop-up explaining that you can now use Pandora as your alarm clock. Who doesn’t love to wakeup to music they enjoy? The first few times I opened Pandora, I had to exit out of that same pop up before I could listen to music.

After the fourth time, I thought I would go ahead and use Pandora as my alarm. I didn’t really like my current alarm sound anyway. (This was, after all, Pandora’s goal.)

I set up the Pandora alarm and opened the Pandora app to listen to music again. Can you guess what happened? The pop up still came up advertising that I do what I have already done.

 

Stay Positive & Stop When You Reach Your Goal

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Garth Beyer
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