I think of a crisis as something that happens that puts the eyes of a massive audience all on you.
Typically, it occurs when something doesn’t go right.
I’d argue that a plan needs to be crafted for when things go beyond right.
How do you and your organization respond/react when things go far better than projected, when a proposal happens in your venue, when a famous person stops in, when a staff member saves a customer’s life?
Stay Positive & Plan For The The Good, To
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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