I think of a crisis as something that happens that puts the eyes of a massive audience all on you.
Typically, it occurs when something doesn’t go right.
I’d argue that a plan needs to be crafted for when things go beyond right.
How do you and your organization respond/react when things go far better than projected, when a proposal happens in your venue, when a famous person stops in, when a staff member saves a customer’s life?
Stay Positive & Plan For The The Good, To
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Someone’s Kid Just Threw Up - May 22, 2026
- But, What Is Better? - May 21, 2026
- The Market Doesn’t Owe Your V1 Applause - May 20, 2026
