A Short Riff On PMM Power

Power is a strange little animal. Ignore it, and it slinks off to sleep in somebody else’s lap. Use it, and suddenly the room remembers your name.

Many fine folks in product marketing treat influence like the good china: nice to have, dangerous to touch, mostly kept behind glass. That’s a mistake. The job isn’t to be the polite decorator of launches. Your job is to shape belief, sharpen the story, and hand the business a compass when everyone else is arguing over the weather.

Here’s the recipe, my Product Marketing Chef: Show up like your judgment belongs in the room. Build the relationships before you need them. Make your point of view impossible to misplace. And when you’ve earned influence, spend it. Don’t clutch it like a museum coin.

In the end, the market rarely throws roses for humility alone. It rewards motion, clarity, and the nerve to say, “This way.”

Stay Positive & Power Unused Expires