is consistent marketing.
Maintaining brand voice, which is hard, is only one piece of marketing. So is keeping up with customer service in terms of response rate.
When you demonstrate you know who your product is for by stating “people like us…,” you lock in consistency. But when you open the door to the masses, your marketing loses consistency and you customer service response rate tumbles and your brand voice is lost.
People respond to consistency. It’s how you build a tribe. It’s why they keep showing up.
Stay Positive & There’s No One Path To Remarkability, There’s Only Staying On A Path
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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