It might not be that you need to change things, upend a work flow or start with a fresh team.
It might be that you need to be more grateful for the work, the style, the opportunity, the people, and the impact you get to make right here, right now.
Somehow work gets better when we recognize, appreciate and lean into the parts of it that are already great.
Many spend their time worrying about making or doing enough to survive.
They worry about competitors and immediate disruptions. They worry about getting enough people in the door to make ends meet. They worry about today.
Admittedly, some need to do that, but most of us don’t.
Most of us could be focusing on what things will look like a year from now and potential disruptions to our business. We could be planning for creating more value for those who enter our doors tomorrow than we gave today. We could be working toward doing something different than our competitors.
Two vastly different mindsets: worrying about making enough to survive or worrying about making enough to advance our offerings.
Again, it’s not a choice for everyone, but for some (you?) it is.
Since we’ve been handed the internet and can easily create any content under the sun for those out there we seek to serve, there are some actions to consider before, during and after creating content.
Are you making the reader/customer/user the hero
If you’re going to choose a pronoun (I, we, you) then stick with it
Acknowledge that a lot of what you create will be shit. Then move on
Reach out to others rather than waiting to be reached out to
Don’t pay attention to the metrics of your content. It’s not why you started to create in the first place
Nothing will get you to where you need to go than creating consistently. Quantity doesn’t matter and quality naturally grows, but only if you’re consistent
It’s okay to steal ideas. Give a shout out when appropriate otherwise steal and riff
Even when you don’t feel like creating, just start. Create for two minutes, then you can stop
The solution might be more time with the target, listening and understanding her wants, needs and worldview.
It might be more time collaborating with others. Picking his brain. Hearing what she thinks. More time to ask others to poke the soft spots on an idea.
It could be more time away from the work. Letting the task marinate in the back of the head while you enjoy some well-deserved relaxation.
If you’re struggling, you have options.
The answer isn’t always more work, more effort, more pushing.
Most importantly, if what you chose to try more of isn’t working, move on sooner than later.
Hopes up high. As in having faith, making room for some magic, rooting for the best case scenario, feeling now what it will feel like when everything works out later.
Head down low. As in not expecting a lot, doing a lot of the work to make sure things are on track, picking up the slack others don’t take advantage of, remaining mentally content with where you’re at.
A friend of mine says she has five seconds to make a decision before her lizard brain speaks up with all the reasons to avoid the the feeling of risk and all the reasons to play it safe by sticking to the status quo.
Five seconds to act, trust her gut and keep moving forward.
For me, it’s about 20 seconds. 20 seconds before I convince myself not to do the thing I should. 20 seconds for fear to show up and tease me into inaction.
20 seconds to leap without regret.
We all have our countdown before the fight or flight response begins to rumble and we – more often than not – run once time is out.
Step one is being aware of what your countdown clock is set at. There’s no hard and fast rule. It could be two minutes. It could be a day. It could be 10 seconds. The beauty is that the lizard brain speaks up often, so you have plenty of opportunities to become aware of your countdown.
Second step is to take action more often within your window than not. Over time your countdown may grow and the taking action part becomes easier.