Why Try To Get Out Of Your Box, When You Can Use What's In It?
What’s funny to you may not be funny to everyone.
The work you’re proud of might not turn the heads of everyone who sees it.
The art you make won’t resonate with everyone you share it with.
As long as the work is good enough to you. Ship it.
Stay Positive & Now Do It Consistnetly
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In a world of give to get, does your target know you’re thinking about them?
How often?
Giving attention shows you care, are listening and have another’s best interest in mind.
One scheduled follow up a month isn’t going to be enough to build a tribe of people who know you care.
Stay Positive & A Daily Interaction Ought To Do
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Many people will stay where they are, in their routine, where they are comfortable.
You can beckon them, incentivize them to come to you and wave your arms at them all day long.
But they won’t move.
You can try shouting louder. Or. You know, you can go meet them where they are.
Stay Positive & That’s Real Connection
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Responsibility can’t really be taken away.
An assignment may be tasked to someone else or you might be asked to step down, but responsibility is self-assigned.
If you want to be responsible for making things better but you’re not invited to the meeting, create your own.
If someone with a bigger title says “they’ll take it from here,” you don’t have to stop taking action, following up and keeping it moving the best you can.
Sure, there are times that you will have to pivot because of outside forces, but don’t confuse that with them taking the responsibility away from you.
The responsibility is always yours.
Stay Positive & Has And Always Will Be
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Most of the time, my rate is $130-$150 an hour. It doesn’t matter what I’m freelancing – if it’s writing, consulting, concepting or speaking.
I charge that much for two reasons:
While the first point is important for cash flow, what matters most is the second point.
At any given point, the person you’re working for may be asking themselves if you’re worth the money they’re paying you. And the best way you can determine their conclusion is to put yourself in their shoes.
Would you pay you for that hour of your time that you’re charging them?
If the answer is no, it’s time to either lower your rates or increase the value you bring.
A quick tangent: You can work with the buyer to determine how you can provide more value. It’s not about working harder or putting more hours in than what you’re charging for; it can be as simple as asking questions about what your client or customer finds valuable and about what can make their life easier. You can increase your value by adding to the relationship and by building trust. Yes, still build better things, but double the value of those by building connection, too.
Stay Positive & Time For A Price Increase Perhaps?
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How many questions a day are you asking?
How many times are you typing something into Google or asking a friend?
How often are you observing the moments happening around you and wondering why?
While answers carry their own importance, it’s vital we remain curious as marketers. It’s how we can better empathize and serve others.
If you’re not asking at least twenty questions per day, it might be time to fuel that curious mind of yours.
And the best way to do that? Ask questions.
Stay Positive & Are You Ready?
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There’s plenty to learn from when you observe past work, but it’s the mental reaction that’s most rewarding – and daunting.
The majority of time we look back at past work, watch our speaking engagements, read our writing, reflect on a project we led–we see that it wasn’t that bad.
It’s that same mental reaction, however, that stops us from ruminating on the past work to begin with.
In doing so, we know that we’ll be giving ourselves permission (or better yet, the responsibility) to do the work again and maybe slightly better.
After all, it wasn’t that bad the last time despite what we’ve been telling ourselves about it, so why not go at it again?
Not looking at what we’ve created is simply a form of hiding.
Stay Positive & You’re Not Hiding, Are You?
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