It makes sense for you to desire being placed in papers and online outlets before you open your business. At that point, any publicity is good publicity, right?
Not quite.
What’s most important is that before you begin pitching your idea or your opening to local outlets, you need to earn the trust of the readers (and influencers) in the area. For most, that even means the competition.
I’ve found more businesses succeed when they build relationships with neighborhood associations and other area businesses before they go knocking on the doors of journalists.
The quickest way to have communities and businesses to team up against you is to think being pressworthy will earn you their trust.
Stay Positive & Press Should Be A Reminder About Your Values, Not An Introduction To Them
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