Why Try To Get Out Of Your Box, When You Can Use What's In It?
It might be a letter or kind words spoken.
It might be a one-time discount or an additional gift.
It might be a connect you offer or simply lending your ear.
Though the truth remains that with any interaction (and transaction!), there’s an opportunity for a personal touch.
It may not be written in the guidebook and you may not get a pay raise because of it; but it certainly makes both parties feel better.
Stay Positive & Ready To Make Your Mark?
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More like, the feeling of fulfillment.
It’s the feeling when you’re fine going to sleep because you did meaningful work today.
It’s the feeling of having a to-do list checked off (even if you’re not one to make to-do lists).
It’s the feeling of accomplishment when a major task is off your plate.
Isolation isn’t an excuse to not feel fulfilled.
If anything, it’s more of an opportunity to feel fulfilled.
The time is yours.
Stay Positive & What’ll You Do With It?
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It’s incredible how much the posture of a friendship changes when we lend our ears more than our mouth.
It’s eye-opening how much work can improve when we give our heart to it.
It’s amazing how our culture can shift when we offer our time to meaningful initiatives.
No need to give and take. It’s given back.
Stay Positive & We Just Need To Accept It
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A little writing each day will lead to a novel or simply a clear mind.
A little workout can lead to being down a belt loop or simply more energy.
A little conversation with a close friend may lead to more feelings fulfillment.
A little gift to the world every day can go a long way to changing our culture.
Stay Positive & Huge Is Overrated
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The saying goes that you can never be too prepared. It actually has less to do with more and more to do with less.
As in, it’s far easier to let something go, cut something out, leave something behind than it is to get it when you need it most.
Stay Positive & Go Ahead, “Over-prepare”
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Calling the stuff in our head a narrative isn’t quite accurate; it’s not a singular story line.
There are two stories going on at any given time.
There’s the story we tell ourselves. It’s how we feel about wearing face masks, jogging long distance or drinking craft beer. It’s personal, internal and sometimes subconscious.
Then there’s the story that it tells others. It’s how we hope to be perceived and treated and maybe even the influence we might have on others. It’s outward and intentional.
The trouble, of course, is that the stories don’t always align, but that shouldn’t stop us from continuing to tell them.
Stay Positive & Keep Story Time Going
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The old waterbed ad copy reads: “Two things are better on a waterbed. One of them is sleep.”
It’s humorous copy, but what makes it work is that it gets to the truth.
A slow close-toilet seat ad is better off pointing out how it prevents terror-filled screams from children because there’s no way their fingers will get slammed in the seat when their playing without adult supervision. (Surely there’s a shorter way to say that in an ad, but you get the point.)
As marketers, it’s our true responsibility to find the truth in the products or services we’re attempting to share.
Fortunately, getting to the truth is easy: ask and listen and watch.
After you ask, listen and watch enough, you’ll find a Truth Trend and that becomes your hook, main point and converter.
There’s only one thing better than being advertised to. It’s being understood.
Stay Positive & Find The Truth
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