Unlocking Potential #16: Q&A With Chris Brogan

chrisbrogan-2014-Credit via Raul Colon

I have to admit, I squealed a bit when Chris’s assistant emailed me back stating Chris would be game for a Q&A as part of my Unlocking Potential series.

Chris is full of wisdom, insight, and complete passion when it comes to marketing and living life to the max. His way of working and writing has gotten me to expand my mindset to be a bit more okay with being a bit more weird.

As Chris would agree, weird is good.

Without further ado, please welcome, Chris.

Q: What’s your story in three sentences?

I started out by writing a blog that got more popular. I helped many businesses figure out how to be human at a distance. I continue to help people find ways to build their business by understanding where they belong and how they can better serve those people.

Q: Alright, that was rude of me. Use some more words to explain. How the heck did you build such a strong tribe?

I rarely need more words. The people who I’ve surrounded myself with are people who seek to be of service and who seek to connect others. Growing capabilities and connections. It’s an easy model.

Q: What have you come to find are the two or three most effective ways to get people to share a product, a story or a blog post with one another?

I find that people share what they feel resonates with them. Where most folks get it wrong is they seek numbers, not resonance. Why try to get “everyone” to see what you do? Share it with the folks who feel they belong in the circle with you. They are who want the information in the first place.

Q: What are three qualities you think every person aspiring to be a successful entrepreneur need to have? Why these three over all the other qualities?

I think entrepreneurs need to be service-minded, need to be brave, and need to be eager to share their resources at every turn where it makes sense. I think these three are great because they set up a simple framework for persistent growth of the self and of one’s networks.

Q: I asked John Saddington, who was my 11th Unlocking Potential interview, this same question. What is the biggest challenge you’re seeing today’s entrepreneurs facing?

I think most of the people calling themselves entrepreneurs are actually just people trying to make and sell things without the mindset of serving a particular group of people. They lead with the question “How can I make money” instead of “how can I help someone else succeed?”

Q: Would you tell about the most recent time you had faced a huge challenge yourself and how you did or didn’t overcome it?

I face challenges daily. I think the theme recently is, “Be willing to be even more humble and learn what you aren’t fully understanding.” That lesson keeps being introduced to my life, so I’ll keep learning.

Q: What are you afraid of? Really. Emotionally.

I’m afraid of sharks. I’m afraid of not being able to provide. I’m afraid that my ability to serve will somehow miss the people who most need what I can do to help.

Q: What are a few habits you’ve developed that were essential to your success?

I’m an expert communicator, so that serves me well. I’m very driven to produce. I’m very disciplined. Those really all help.

Q: What is something you haven’t shared with your tribe yet about yourself?

It’d be really hard to figure out what I haven’t shared. I’ll talk about anything. Poop. Sorrow. Depression. Whatever. I’m a fairly open book.

Q: Right now, in the present moment, what would you do or create if you had unlimited resources and time?

Another universe.

Q: Where can people find your remarkable work and what is the best way for someone to reach out to you?

I’m pretty easy going. chrisbrogan.com is a good enough place to start. Grab my newsletter and hit reply. I write back. 🙂

 

Stay Positive & Learn What You’re Not Fully Understanding

“Everyone else does it.”

Ugh. Just typing that title makes me cringe.

When we reason with it, we forfeit our freedom, we forfeit our desire to create, we forfeit exercising our brain to think about things differently.

When we go along doing, saying, thinking what “everyone” does, says, and thinks, we don’t just stand still ourselves, we don’t just stop our own momentum, we put the brakes of progress on all of society.

People die standing still. By rationalizing your actions on the basis of “everyone” doing it that way, your quickening that death for you and the community you’re now representing.

The only and best option, then, is to catch yourself, change your path, and do things differently.

 

Stay Positive & “Everyone” is almost always wrong.

*I used “Everyone” in quotations because “Everyone” is a specific group.

Without Asking For Help

“Those who don’t move forward aren’t sharing what they want.”

Lifted By Others

You would be amazed at how many people are out there who want to and can help you get what you want without being asked.

Born naturally good versus naturally evil argument aside, generally people want you to succeed, and if they don’t, that may be a sign you’re down a wrong path, surrounding yourself with the wrong people or wanting the wrong things.

Once you open up, once you allow yourself to be vulnerable, once you overcome the fear of accountability by telling people what you want, you’ll find yourself lifted there, easily, passionately, happily.

Try it. Trust me. Trust the people around you.

And if you can’t trust them, find new people to surround yourself with.

 

Stay Positive & Don’t You Think It’s Time To Be Lifted?

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“I Won’t Be To Blame.”

I Won't Be To BlameEarlier this week I went out to lunch with my PR team. A couple of us began talking about where we would live if we had to pick one place for the rest of our lives. One asked if money mattered, if it had to be “a realistic place.” I hadn’t even considered that…

I responded, “Well, I’m not going to say you won’t end up being a billionaire. So I guess any place is realistic.”

It’s difficult to acknowledge our own moments of blame, when we seek a scapegoat, when we pin the responsibility on someone else. It’s even more difficult to stop others from blaming us.

If she doesn’t become a billionaire or even a millionaire, at least I know I won’t be to blame. I didn’t add to her tank of self-doubt. I didn’t tell her it was impossible. I didn’t let her off easy.

I’m not one for “realistic.” I know something is up when I hear it.

If we could just retain some spirit of possibility with one another, we may have a new world opened to us. Maybe not a millionaire world, but certainly something special.

 

Stay Positive & Lift, Don’t Level With People

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How To Pitch Your Startup

STartup

 

Serial entrepreneur Steve Blank has a definition for a startup and for a company.

“A startup is a temporary organization designed to search for a repeatable and scalable business model.”

“The corollary for a large company is: A company is a permanent organization designed to execute a repeatable and scalable business model.”

I tend to put my faith (and money) in startups who don’t bound themselves to the definition of a startup, that believe they will be more than just a startup. To always be a startup is to always be searching for that repeatable and scalable business model.

Better to say, “We’re a startup soon to be large company.”

It’s sexier, it’s packed with drive, not just busyness.

 

Stay Positive & That Is What You Want, Right?

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Thinking Harder May Not Be The Best Option

but thinking differently certainly could be. (Hint: it is)

The best writing, jokes, puns, speeches, services, projects, ads, advice, adventures, plans, business ideas… come from thinking about things differently. Of course, then you must apply action to the thought.

It’s unlikely your idea is original, but the real life creation and implementation of that idea is.

 

Stay Positive & See, Think, Do Things Differently

Small Talk

It’s awkward for everyone…at first.

The folk you think it comes naturally for have simply made more rounds than you.

A good PR friend of mine stops at every person’s desk in the morning before he gets to work at his. It didn’t come easy for him to begin with. It was awkward, there wasn’t much to relate to each person with, and most days he just didn’t want to for a dozen reasons his lizard brain came up with.

Now each person is left with a smile as he leaves their desk to talk to the person.

Was it worth him to work through the awkwardness of small talk? Without a doubt.

People are more open with him, they trust him, they respond quicker to him, they take on tasks he asks because he’s established a relationship. There’s so much more you get out of small talk then knowing what Netflix show they binged on over the weekend.

 

Stay Positive & Are You Making The Rounds?