Captioned Image

Captioned Image

Rainway

This is me 60 years from now. Still not using an umbrella, enjoying the rain, relishing the moment. Even now, on the signs of rain ensuing, I don’t rush for cover, search for a newspaper to place over my head or “stay inside because it’s raining.” I’m not looking down delusionally lost. In fact, I’m purposefully lost; lost in the moment, lost in the rain, content with life. If this picture were a motion one, a moment from now you would see a smile cover my face from thinking how I was the only one really enjoying the rain. I’d get an extra hop in my step. However, my smile would turn into a frown as I looked to my right. I would think to myself if I asked this lady if she loved rain, she would say yes. I would think, if she loved rain, then why are you using an umbrella? To me, it doesn’t just rain water, it rains content, peacefulness, understanding. I’ve often thought about how the clouds wait until they are filled with enough water before they release. The clouds, the earth, the atmosphere aren’t rushing to make it rain. However, we, as people, don’t have the same patience. If we’re going to put effort into anything, we want instant results and give up what we’re doing if we don’t see them. We go for the short-term small investment tiny reward rather than the long-term big investment large reward. If rain was money, wouldn’t you want the saying when it rains, it pours to be true?

 

Stay Positive & Leave The Umbrella At  Home

What You Measure

What You Measure

Measurable

Eyes, money, subscriptions, they only matter when you act on the results of them. The number of clicks, views, RTs don’t matter unless you can develop a progressive strategy from the results. As Seth Godin notes, if you’re not prepared to change your diet or your workouts, don’t get on the scale.

The challenge of any PR analyst isn’t just to measure the measurable and adjust accordingly, but to find a way to measure the unmeasurable. How can you measure the trust you’ve accumulated with viewers? How can you measure the conversation you have on Twitter beyond impressions? How can you measure the brand impact, word of mouth, and references?

If you don’t get on the scale, how will you know how to change your diet or your workouts?

More importantly, if you don’t measure your habits, your body composition, your support system, how will you know how to change your lifestyle?

 

Stay Positive & Measure The Not-So-Unmeasurable

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A Bit On Voice

Without any legitimate training in the understanding of artistic material, you can tell good from bad.

You may not be a graphic design expert, but I trust you can look at a website and tell if it is designed really well.

You may never have touched an instrument other than the pots and pans of your mother’s cupboard, but I will bet you can tell when an orchestra is in harmony.

You may think you’re a terrible writer, but when you read something someone else has written, I just know you can tell if the writer has voice or not.

Everything in life speaks to us, but only if it’s given a voice.

A lot happens, rather, doesn’t happen when a writer fails to have voice in their writing. When there’s no voice, there’s also no humanity in the piece, no node for the reader to connect to, no electricity.

Peter Elbow refers to voice as juice. “’Juice’ combines the qualities of magic potion, mother’s milk, and electricity,” Elbow said.

By ‘magic potion’ he implies there is power in the words, power to change the reader’s emotions, power to produce an entire world in one’s imagination, power to turn someone’s worldview over in a pan and call it sunny side up.

In mother’s milk you receive the nutrients you need to grow. Voice is a way of using words to express how much you care about a subject, and, by extension, the reader. Words that nurture the reader, giving them all they need and more, those words have voice; you might even say your mother’s voice.

As for the electricity I have mentioned, it’s about conversation and establishing an experience. Do you know what I mean?

That, right there is a question I’ve posed to you through the written word. Your engagement level rose, perhaps you answered the question, perhaps not. If you did, that is because there is voice in my writing. Maybe you wanted me to explain more of what I meant or in your mind added to my side of the conversation.

Conversations have energy and develop experiences.

Voice, in a way, is energy. Words can touch a person, pat them on the back, tap them on the shoulder, and stroke fingers through their hair. If you type words the way you say them conversationally, that’s how to find your voice. Then you can proceed to clean up the flow, but not too much.

Elbow also disccusses the potential and often-occurring action of overcorrection. You may have voice in your writing and through editing, remove the voice. Making all the corrections you can, editing something so it reads and looks perfect, takes out the humanity of the writing, and humanity is what people connect with. Notice the spelling mistake at the beginning of this paragraph. It reminds you I am only human.

While removing all spelling errors doesn’t quite remove your voice, reworking sentences so they are completely grammatically accurate can. When you make writing flawless, the reader thinks a robot is talking to them. No one wants to be spoken to by a robot. Unless, of course, they are a robot.

 

Stay Positive & Everything You Do, Do With Voice

Perishable If Not Shaken

Settling.

It’s what we do on the path to mediocrity. It’s what we do when we lack confidence. It’s what we do when we don’t want to guide our own life.

It’s what happens to the best of us. It’s what happens to the worst of us.

We settle for certain people in our lives. We settle for a particular job. Neither of which provides much joy.

We settle for “good enough,” for “next time I’ll do it better/right/with more flare,” for “it’s not my job.”

Don’t let nature fool you. A settled lake may look beautiful, but a settled lake is more likely to be frozen over come winter, a settled lake you wonder if it contains any life.

It’s those who strive for better, who never settle, who make it through the seasons. Fortunately for us, we don’t have to settle like the water does. Every day we have the choice to settle or not.

 

Stay Positive & Shake Well

Strangers

Stranger

You’ve got two choices to make in regard to strangers.

Turn a stranger into a friend OR

introduce a friend to another friend (who, to them, is a stranger).

Everyone is a stranger until they are not.

 

Stay Positive & Did You Know Progress Can Be Measured By The Number Of Strangers You Turn Into Friends?

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Assorted Links

1) Why I’m so negative about positivity (read)

2) Covered-up graffiti tags as art (short read)

3) It’s just cheese (short read)

4) Mob the house (event, Madison, Wis.) (Giving a little love to MobCraft Beer)

5) The free and the antifree (read)

Uncomfortable Is Original

Uncomfortable Is Original

Banana Comfort, Weird Is Good

Many blogs, many books, many talks are very, very unoriginal. The reason being is they are safe, they are familiar. Ever heard someone say every business book says the same thing, but in a different way? I’ve read enough of them that I would even push back on the “different way” part of the statement. I think all the writing was rushed.

Taking time

It is amazing how well one can write when one takes the time. Think about it. When rushed to write, you use and accept your clichés. Perfect example: journalism. The tight deadlines encourage the use of clichés, of simplification, of uniformity.

When you take time while writing, you find ways to say things better than a cliché can. If you decide to use a cliché, you at least spin it on its head and make it breakdance.

To craft something original…well, it’s scary, it’s uncomfortable, and it takes time.

When you write something original. It’s weird to leave it as it is. You want to change it for fear no one will understand it or like it. It sounds weird in your head reading it over because you’ve never read anything like it before. Orange frizzled daiquiri wedding cake looked sexier than a toucan during mating season. Wasn’t reading that fun? New? An adventure? I wrote it and it feels so weird keeping it.

Alas.

Weird is original and relatable.

The thing about weird I love so much is it will never go out of style. The world will always contain compartmentalists, always produce naysayers, always attract keepers of the status quo — those who are satisfied with the comfort of everything unoriginal. There will always be those resistant to new things and those who fear anything other than what is routine, common, and banal. Yet! There are and always will be those who love and connect with the weird.

Even in light of it all, I still say do what has never been done before. Word the sentence the way you’ve never read anyone word it. If you question whether anyone will like your writing, if you think it’s too far out there, then it’s complete. Ship it. The people who matter in this world (at least who matter to you, to your art) are out there. Wayyy out there. (Think Long Tail)

Build it and they might not come. Build it weird and more will arrive than you ever expected. The freaks shall inherit the earth.

As a dear PR-wonderwoman-friend-of-mine said, “Weird is in. Weird is good. Weird is awesome. Weird is essential. Weird is where the magic is.”

 

Stay Positive & Go Bananas

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p.s. this goes for more than just writing