The Follower Outbreak

The Follower Outbreak

The Follower Outbreak

If your goal is to get to the phase where you have 100 new followers a day or that moment when you finally go viral, you may be missing the point of why you do the work you’re doing.

The remarkable writer, lawyer or any artist for that matter doesn’t need 20k followers to make a living off their art. They don’t need an outbreak of followers to be successful. What they need is a tribe.

A tribe is a group of people like you. That’s why it’s great to make your “about me” page more of a “people like me…” page, as in, people like me are fearless or people like me live to debate or people like me just can’t help but write. It lets people who come across you know you’re just like them, that they have found the right tribe.

There is no specific cap on the number of tribe members you can have. There is, however, always a breaking point when you can’t turn the strangers that follow you into friends because you’ve exceeded your capacity of engagement.

Imagine you are getting 50 new strangers following you a day starting tomorrow. How will you make them feel part of your tribe?

Difficult, huh? And time consuming.

If the follower outbreak is what you’re going for, reflect on how much experience you’re giving up. By aiming for the mass, you miss making the smaller connections with people who really care about your work, and who you may even learn from.

And if you’re looking for monetary success, the number of followers you have rarely indicates how much you will make. If you were to divide your followers up by friends and strangers, it is the friends who you can rely on to download your ebook, to share your starter kit, to call on your for consultation services. These friends make up your tribe. Treat them well.

Building a tribe is a slow process, but far more rewarding than an outbreak of followers.

 

Stay Positive & They Are Only Strangers Until You Turn Them Into Friends

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What’s Scary About Attracting More Followers

What’s Scary About Attracting More Followers

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Think of two different ways you can end an email.

(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.

(2) “See how those we work with celebrate our success” linking to a video.

Another fork in the road:

(1) “Sign up for our newsletter here” linking to a subscription form.

(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.

The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.

What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.

The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.

It’s an easy answer, but to a question that is rarely tackled.

 

Stay Positive & Who Matters More?

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