Think of two different ways you can end an email.
(1) “Follow us on FB, Twitter, Pinterest, and Instagram” linking to each.
(2) “See how those we work with celebrate our success” linking to a video.
Another fork in the road:
(1) “Sign up for our newsletter here” linking to a subscription form.
(2) “Accept this gift for being connected with us” linking to a form where they can get the special gift.
The signature at the end of an email is just one place where you decide to either get attention or reward those who already pay attention to you.
What’s scary about attracting followers is by seeking out new followers, you’re turning your shoulder to those you already have.
The less scary, more beneficial action to take is creating a difference in the followers you already have. This way you leverage the following you have at the same time as giving them something to talk to other non-followers about.
It’s an easy answer, but to a question that is rarely tackled.
Stay Positive & Who Matters More?
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