There’s a difference between competing for customers and curating them.
When you compete, you’re at the whim of the competition (which isn’t as good as they could be). In essence, you’re finding new ways to keep the bar where it’s at instead of raising it.
When you curate a customer base, you’re involved in the specific needs of your target.
Every customer is a personal connection versus a net thrown with the guise of a lower prices, quicker service or more product.
If it sounds like you’re competing for customers, it might be time to reevaluate how you plan to be the best and forget the rest.
“They have the best prices” isn’t as strong as “They are the best.”
Stay Positive & Which Will You Be?
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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