Complaints About Price

Value Perception

When you hear a complaint about price, it’s not an absolute value problem you have, it’s a perception value.

Lowering prices is a race to the bottom, and a quick one at that.

Explaining the value of your product or service is an uphill battle, but far more valuable to customers.

Stay Positive & It’s All About Perception

Photo credit

Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.