It’s true that the customer is always right.
Not after a disagreement or when a promise went unfulfilled. Not necessarily after they’ve submitted a complaint or sent you an email with their thoughts.
The customer is right before any of that.
Unless, of course, you’re in business for yourself and not them.
In which case, you’re right. But at what cost?
Stay Positive & You Fit Into Their Story (Not The Other Way Around)
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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