A customer that’s a customer forever isn’t that great.
Like any loyalty loop or innovation adoption curve, it’s a beautiful thing when the peak is reached.
Unlike a loyalty loop or innovation adoption curve, when a customer turns into a friend then there’s no longer that significant of a risk of drop off.
They’re in this with you as much as you are.
So, sure, get the customers you need to help you create the change you seek to make. But go ahead and work toward them becoming friends, too.
You’ll be thankful you did.
Stay Positive & Grow Together
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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