10 close friends.
You can start marketing to the top 1 percent of people who are obsessed with your product, who blog endlessly about the type of product you offer, who are the go-tos for anything related to your product…
or you can find one friend who has 10 close friends who trust her and ask her to share your product with them and then ask them to share the product with 10 of their closest friends.
Virality of a product is carried out by those who sneeze easily and sneeze often, not by those who sniff 100 ideas before they sneeze one. Sure, you’ll see a spike in sales from the connoisseur or aficionado, but then you wait worrying if the idea will stick with people or if it’s just a spotlight phase.
With 10 friends referring 10 friends, you won’t need to worry.
Stay Positive & Make The Obsessed Find You
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