Dual-Purpose Meetings

There’s never really one purpose to a meeting. Always two.

An internal and an external purpose.

To build relationships and to leave with a stronger, better, more understood list of goals or tasks.

Interestingly, the quality of the external purpose is strongly connected to the quality of the internal purpose.

Ice breakers are magic. So are Q&As. So is an environment everyone is seen, heard and given permission (maybe even an expectation) to speak up.

Stay Positive & More Meetings Isn’t Necessary, Better Is

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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.