Marketers used to have the option to target the brain or target the heart.
Now if you don’t shoot for both, it’s a waste of an arrow.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- The PLG Ride Through The Customer’s Eyes - January 22, 2025
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