Marketers used to have the option to target the brain or target the heart.
Now if you don’t shoot for both, it’s a waste of an arrow.
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- A Moment For Humanity - April 5, 2025
- Metered - April 4, 2025
- The Version You Want - April 3, 2025
