Empathy in marketing is the ability to role play what it’s like having kids playing in the bathroom tub or what its like to install more than 3,000 windows a year.
It’s about putting others’ shoes and hats on; asking questions and understanding what makes them tick and ooo and awww.
And then it’s about serving them now that you understand them.
But any good marketing isn’t done alone. Which means marketers are responsible for more empathy; empathy for not only the target but those working to serve the target to their left and to their right.
Empathy in marketing is the ability to role play what it’s like raising three kids while working 60 hour work weeks or what its like trying to search for a new vehicle or a new apartment because the one you lived went up in flames while trying to not let your team down.
It’s about realizing that there’s a battle that everyone is facing (usually always more than one) at the same time they’re trying to be empathetic of the target.
The target deserves as much of our empathy as those we’re working with to reach them.
Stay Positive & Be Kind
Photo credit
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