There’s one pivotal way of thinking that sets one marketer far ahead of the others.
It’s difficult work, it’s emotionally intensive, it’s mentally laboring, but it’s vital if you’re going to create work that’s meaningful.
The greatest marketers embrace the fact no one they are seeking to influence thinks as they do.
You are not the target. The target doesn’t know what you know. They don’t work or think the same way you do. They’ve had different experiences that have led them to the present moment.
Stay Positive & The Answer Is To Empathize
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Focus On The List - October 15, 2024
- A Simple Thank You - October 14, 2024
- Truly Memorable - October 13, 2024
