In the old days (I’m referring to just a few years ago) we would create a project or service and then try to sell it. We would develop a product and try to convince people they had the problem our product was the solution for.
Now we have to create a remarkable product or service that solves an existing problem.
The first step in any marketing or creation plan (after seeking out an existing problem, of course) is to not just write why our product is the remarkable solution, but show that it is.
In the past we could stay in our dark rooms, write a book, give it to a publisher, and then rely on the publisher to market the book and hope it hits the NYT bestseller list.
In the past we could dream up an awesome product at our desks, contact manufacturers in China, have them build it, send it to us and then hope people would buy it.
Now the publisher doesn’t do the marketing. Now few go knocking on doors.
We can’t stay in our quiet dark room anymore.
Now books gets sold before their written. Now we have a preorder list of 1,200 before we build the product.
The way to guarantee your product will be a hit once it reaches the market is to guarantee your product will be a hit before you build it. You do that by building a tribe of believers, of backers, of supporters.
Instead of putting a book out there and hoping people bite, you can blog about the book before it’s written, create a network centered around the message of your book, then you get a book proposal based on the feedback and impact you already have. You are able to show it will be a bestseller.
Kickstarter works because people have a tribe of supporters that will pay to have them build their inventions because one of their perks is that they will get weekly updates, exclusive promos, and special thank-yous. Not to mention, they simply believe in the maker, the artist, (you?). But those artists have worked hard for their trust, not just hard on the product.
We’re no longer in an age when we can rely on others to sell what we create. Sure, create for the sake of creating, because it’s fun, because there’s no better opportunity we have in life. But if you are looking to make an income off your creation, doesn’t it make sense to guarantee your product will be a hit before you create it?
Stay Positive & We Have The Tools, Now Use’m
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