I love going out to lunch for the sake of staring at the restaurant’s menu. Why?
Because I can read how they describe the meals, what they are trying to sell and how they are trying to sell it. People take lunch to get away from work, I take it to get more into it simply because every product can be written like a meal on a menu. With all the restaurants and menus available to us, there’s a lot to learn.
Seth Godin wrote today about Salmagundi: “Salmagundi is a salad dish, originating in the early 17th century in England, comprising cooked meats, seafood, vegetables, fruit, leaves, nuts and flowers and dressed with oil, vinegar and spices.”
What if we tweaked the description to this: “Salmagundi is a diverse salad dish that will get you to experience variety, the spice of 17th century England.”
By tweaking it in such a way, you’ve done two things.
1. You’ve told the customer how they will feel eating Salmagundi.
2. They’re going to want to know the ingredients and they will ask the server. An advantage because menus don’t sell to people, people sell to people.
Think this through when you’re writing the description to your product. Don’t tell them what it is. Tell them how it will make them feel.
That’s why we buy food, or anything, really.
Stay Positive & More Please
Garth E. Beyer
Photo credit
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