Here’s a great way to get a pulse on the quality of your following: If you changed your service, altered your URL, changed your logo, switched you CMS … would your customers follow?
Until you’ve made a strong enough impact on your current audience, it’s not worth changing anything solely to get new ones.
Stay Positive & Build Your Tribe First
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Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
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