Things I heard as rationale for decisions made in the last week:
“I’m a fan of checklists.”
“I can tell the difference two degrees has on the end result.”
“I like when emails start with questions.”
It’s not that any of these are lies; it’s that they’re rational statements that support a decision for one’s self, not the end user or target customer or business prospect.
When you’re discussing any marketing efforts and a sentence starts with “I,” it’s pretty likely you’ve lost sight of the target.
Stay Positive & Focus On Them
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Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
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