Things I heard as rationale for decisions made in the last week:
“I’m a fan of checklists.”
“I can tell the difference two degrees has on the end result.”
“I like when emails start with questions.”
It’s not that any of these are lies; it’s that they’re rational statements that support a decision for one’s self, not the end user or target customer or business prospect.
When you’re discussing any marketing efforts and a sentence starts with “I,” it’s pretty likely you’ve lost sight of the target.
Stay Positive & Focus On Them
Photo credit
Garth Beyer is a Certified Cicerone®, Product Marketer, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- Someone’s Kid Just Threw Up - May 22, 2026
- But, What Is Better? - May 21, 2026
- The Market Doesn’t Owe Your V1 Applause - May 20, 2026
