People don’t buy a quarter-inch drill, they buy a quarter-inch hole.
It’s an interesting adage that is often either misinterpreted or forgotten altogether.
A better question (HT Clayton Christensen) that gets you to think more: What job is your customer/patient/client hiring you to do?
Stay Positive & It Starts With The Target, Not The Product
Photo credit
Garth Beyer is a Certified Cicerone®, Senior Content Specialist at Encompass Technologies, owner of Garth's Brew Bar and a Madison-based freelance writer.
Latest posts by Garth Beyer (see all)
- It Only Gets Harder - February 20, 2025
- It’ll Feel Awkward - February 19, 2025
- Not A Fan Of “X” - February 18, 2025
